Fourth Quarter: Play Full Out

We are a mere five days away from October 1st. Why is this day so important? For a few reasons:

·         It’s the start of cool down weather.

·         It’s officially harvest season.

·         It’s the beginning of the last quarter of the year.

·         It’s generally when people start freaking out because they haven’t reached their goals…yet!

The key word in that last sentence is “yet.” You still have three full months to really go hard on your goals. Some goals take time, so you have to keep nurturing them. Others can be started and completed within a matter of moments. Whatever your goals may be, now is NOT (not yelling, just emphasizing) the time to give up! The year isn’t over yet.

Feeling a little defeated that nine months have come and gone and your baby still hasn’t been birthed?! (Sad pun, I know…work with me!) Here’s what you need to understand about goal creation…Millennials, catch this…unlike Hot Pockets, your favorite fast food drive-thru, and Bumble, it doesn’t happen instantly! Goals take time – sometimes a lot of time – and require patience, perseverance, and consistency. Despite what the gurus/experts say, it’s not a one-and-done deal. You can’t buy a program for three installments of $49.99 and have your goal hand delivered to you. Your success doesn’t come simply by twitching your nose, clicking your heels, and saying chant…err…affirmation! You’re not Dorothy and this isn’t Kansas (unless you live in Kansas and your name’s Dorothy…you know what I mean!) It doesn’t work that way. None of it does!

To be successful – like, the REAL definition of successful – you’re going to have to pay your dues. There’s a reason why “You have to pay the cost to be the boss!” and “The game isn’t to be told, it’s to be sold!” are notable mantras. Success comes with a price. Not necessarily a monetary price, but you definitely have to pay for it. What do you pay? Here are some sample fees:

·         Blood: Be it family, close friends, or your own sacrifice you are going to have to put some people to the side or even dismiss them altogether to get to where you want to be. Not everyone can come along on this journey with you. Some are separated only temporarily. Others will leave permanently. One way or the other, in order to grow you’ll have to let some people go.

·         Sweat: Countless hours of hard, physical labor may be required to reach your goal. Even if it’s not physical goal – say it’s to increase time spent with your children – you still will have to be physically capable of spending that quality time…unless your thing is sitting around on the couch watching movies, but, hey, someone has to push those remote buttons.

·         Tears: You’re going to cry. Plain and simple. You’re going to have to wake up early, stay up late, miss girl’s/guy’s night out, forfeit that outfit/purse/shoes/watch, eat oodles and noodles/beanie weenies, pick up pennies from the ground, learn to love stay-cations…all of these short term, instant sacrifices will need to be given for the long term satisfaction of meeting your goal. Will you love it? No…why else would you cry?! But will it be worth it in the end? If you stick to it, the answer is a resounding YES!!!

Even if you’ve been paying your dues throughout the year please don’t think this is the perfect time to sit down and relax on your laurels. It’s not. Unless your goal has been reached 100% you still have work to do. Even if you see signs of your goal manifesting and developing, please don’t haste in your efforts. The first quarter and the last quarter are the two most dangerous times for goal development. You’ve made it through this far. Don’t stop until you’ve made it all the way to the finish line…and beyond.

As my favorite motivator Eric Thomas says, “I challenge you to fourth quarter living!”

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